“My business doesn’t need social media!” This may have been true in years past but in 2023, a social media tactical plan is a necessary piece of your sales and marketing mix. Most assuredly, B2B social media is here to stay. In fact, recent Sprout Social statistics note that social…
What are Wingman’s 5 Pillars of Marketing? You’ve heard of Jerome McCarthy’s managerial approach to marketing – the 4-P’s. Product, Place, Price and Promotion make up the Marketing Mix students have been studying since the late 1950’s. Product solves a problem, price defines the value, promotion allows you to talk…
To improve your Google ranking, sometimes you must dip back into tried-and-true tactics. Unlike in the movie, “Field of Dreams,” if you build it, they will NOT come. You have a beautifully designed and developed website. You might even have Pulitzer award worthy content. It won’t mean a thing if…
2023 is right around the corner! Is your business prepared to reach new heights? Every year we at Wingman help businesses set goals for their marketing strategies so that they can head into the new year feeling prepared and confident. Keep reading for some common marketing budget strategies to assist…
There are only so many dollars in your wallet and hours in the day. These are the biggest marketing obstacles in every small business success
I am currently in my final semester at Bow Valley College, completing a business administration diploma with a major in digital marketing. I had the privilege of being hired as a fall intern at Wingman Direct Marketing. Over the past few months, I have learned so much from my Wingman…
I don’t usually get this personal online but this past month, I had a health scare and it put a few work-life balance into perspective for me as a husband, as a father and as a business owner. I was sick for over a week before finding myself in the…
Once again, the seasons are changing…the coldest time of the year is upon us. With the cold snowy breeze blowing in the air and the quietness that this season brings has a way of bringing shifts in perspective and habits that your business can use to plan a successful seasonal…
Facebook is one of the most widely used social media platforms for businesses, groups, and individuals. With over 2.934 billion users, there is a tremendous opportunity to use it to grow your business. An application with great power also requires great responsibility from its users. As a business you need…
Why Use Direct Mail in 2023? (Part 3 of 3) Integrating a direct mail and digital marketing campaign can have a profound effect on your marketing efforts. Check out these three uncomplicated ways to integrate mail into your multichannel campaigns: Follow up with an email to your direct mail recipients…
Why Use Direct Mail in 2023? (Part 2 of 3) Your company’s customer journey hourglass capitalizes on digital tactics no doubt. Maybe you are active on social media, dabble in SEO, send emails, etc. Want to know a way to reach your prospects and clients with a higher Return on…
Why Use Direct Mail in 2023? (Part 1 of 3) Have you considered using direct mail as a marketing tactic? Chances are you are sending out emails and posting on social media. You may even have a whole digital marketing agency under your belt helping you get online ads in…
There are only so many dollars in your wallet and hours in the day. These are the biggest marketing obstacles in every small business success
Wingman Digital Advisory’s mission is to make Digital Adoption simple. At Wingman, we believe that it is your mission; we are just here to help see you through to a successful conclusion. We are proud to be on of the first dozen Approved Digital Advisors for the Canada Digital Adoption…
If you post online more than once a week, your business might need a social media content calendar. It is a powerful tool that allows you to keep your thoughts and objectives front of mind. Wingman is of course biased, but an outsourced partner can also help manage your message…
Wingman Crew member Mark DeWit here. I’m a Digital Marketing Intern here at Wingman Direct Marketing. I sat down with Crew Chief David Daigle to celebrate and reflect on Wingman’s five year anniversary. David has had a huge impact on everyone who has come across Wingman. Myself and many others are…
Online reviews and online reputation management are invaluable for consumers who have never tried your product or service and want to know others’ honest experiences with your business. A 2021 survey indicated that 98% of consumers read online reviews for local businesses. First off, it’s important to specify what an…
Grow your small business with the help of a Wingman. As an entrepreneur and caregiver, you have one of the most fulfilling and challenging jobs. Not only do you spend your days caring for the sick, disabled and/or elderly, but you also have to pour extra energy into growing your Canadian home care…
Work with a Wingman to create an effective marketing strategy for your consulting business. As a consultant, it almost goes without saying that your business relies on your ability to get clients. However, while you have an expert grasp on your profession of choice — be it accounting, human resources, or…
Is your team brainstorming fresh marketing ideas or full-fledged campaigns right now? Are you hitting a brick wall? Sometimes you just need a hand stimulating ideas. That’s why we publish updated marketing ideas from time to time to give you a head start in your planning. Plan Ahead Marketing campaigns…
