WMDM Blog

Wingman Direct Marketing Celebrates 5 Years

Wingman Direct Marketing

Wingman Crew member Mark DeWit here. I’m a Digital Marketing Intern here at Wingman Direct Marketing. I sat down with Crew Chief David Daigle to celebrate and reflect on Wingman’s five year anniversary. David has had a huge impact on everyone who has come across Wingman. Myself and many others are…

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Why Online Reviews Are Essential For Your Business

Online Reviews

Online reviews and online reputation management are invaluable for consumers who have never tried your product or service and want to know others’ honest experiences with your business. A 2021 survey indicated that 98% of consumers read online reviews for local businesses.  First off, it’s important to specify what an…

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How to Market Your Canadian Home Care Business

home care business

Grow your small business with the help of a Wingman.    As an entrepreneur and caregiver, you have one of the most fulfilling and challenging jobs. Not only do you spend your days caring for the sick, disabled and/or elderly, but you also have to pour extra energy into growing your Canadian home care…

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How to Market Yourself as a Consultant

Man presenting to three seated individuals in a boardroom.

Work with a Wingman to create an effective marketing strategy for your consulting business.     As a consultant, it almost goes without saying that your business relies on your ability to get clients.   However, while you have an expert grasp on your profession of choice — be it accounting, human resources, or…

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6 Months of Marketing Ideas

Marketing Ideas

Is your team brainstorming fresh marketing ideas or full-fledged campaigns right now? Are you hitting a brick wall? Sometimes you just need a hand stimulating ideas. That’s why we publish updated marketing ideas from time to time to give you a head start in your planning. Plan Ahead Marketing campaigns…

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11 Ways to Communicate Value in Your Marketing

Communicate Value

Most companies suck at the ability to communicate value for their product or service. Ultimately, communicating your value allows you to express your authority and ability to help your audience. It allows you to build trust and to draw their attention to the solutions to their problems. They may even…

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Marketing Plan vs Marketing Strategy

Marketing Plan vs Marketing Strategy

You’re posting on social media; you have blog posts but you’re not seeing any results. What’s the deal? The problem isn’t what you’re doing, it’s why you’re doing it. Marketing Plan vs Marketing Strategy. If your marketing plan efforts are not backed up by a marketing strategy, then that’s probably…

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Vision vs Strategy vs Roadmap

Vision vs Strategy vs Roadmap

Vision vs Strategy vs Roadmap. Roadmaps are beautiful. Not just because they are aesthetically pleasing, but because of what they represent. Roadmaps clearly show what you want to achieve and how you will get there. You can create excitement for a big idea and package it in a way that…

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What Exactly is Digital Marketing?

digital marketing

When I tell people I work in digital marketing strategy, their next question is usually “so what do you actually do?” Most of the time their assumption is that digital marketing = social media marketing. The truth is that this is only a part of what I do. While social media…

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7 Benefits of a Digital Adoption Plan For Your Business 

Omnichannel Marketing

Does your organization have a digital adoption plan? Are you focusing on your digital and IT strategy and/or transformation in a way that will help you to push your business forward?  Plenty of organizations don’t seem to understand the importance of mapping out what digital adoption they’re currently using, and…

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The Omnichannel Marketing Experience 

Omnichannel Marketing

The Benefits of Driving a Seamless Customer Journey   First, what is Omnichannel Marketing? What makes these brands like Coke, McDonald’s and Ford so successful? They practice omnichannel marketing—marketing that looks to supply a seamless buyer experience, regardless of channel or device.   From a consumer perspective, the most successful brands are…

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7 Twitter Bio Ideas to Convert Visitors Into Followers 

Twitter Bio

Your Twitter bio is your brand’s introduction to the world. You have 160 characters to define your brand, establish its personality and be memorable. Are you doing your business justice in this space? The first thing your audience sees when they search for your brand on Twitter is your Twitter…

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Wingman Named Official CDAP Digital Advisor

Canada Digital Adoption Program

CDAP DIGITAL ADVISOR Wingman Direct Marketing is pleased to say we have been named on March 11, 2022, as a CDAP Digital Advisor to assist SMEs with their Digital Adoption Plans over the next 4 years. Find out more. The Government of Canada, as part of the 2021 federal budget, announced the Canada…

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