search engine optimization (SEO) and search engine marketing (SEM) is more than
simply throwing marketing budget at it, hoping to reach first page rankings—it
simply doesn’t cut it. Taking the time to create compelling advertisements and relevant
content will leave your audience with a positive experience, resulting in better
returns on your investment—even if your competitors bid higher than you.
we customize each and every campaign to our clients’ needs, the general steps
in our methodology for building a search engine marketing campaign remains
largely the same:
initial analyses on your current website’s design and sitemap, highlighting
each page’s search engine friendliness.
lightweight shortcode (that doesn’t bog down your website) to track search
lagging and leading key performance metrics including click behaviour,
conversion rate, and stay duration
and revise keywords in preparation for the next campaign with A/B or
reports on a regular basis in a concise and digestible manner for our clients
to review and track ROI.
WMDM is your Calgary search engine optimization (SEO) and search engine marketing (SEM) agency when you need to supplement your current marketing department’s efforts. We are certified by Google for search advertising and adhere to our own strict guidelines, curated from several years of building quality search engine advertisements. We develop a proven work-flow specific to your company’s needs and follow the best practices outlined by Google to ensure your quality score has the best chances of achieving your desired search rank.