There are only so many dollars in your wallet and hours in the day. These are the biggest marketing obstacles in every small business success
Are These 6 Marketing Obstacles Keeping Your Small Business Grounded?
11 Ways to Communicate Value in Your Marketing
Most companies suck at the ability to communicate value for their product or service. Ultimately, communicating your value allows you to express your authority and ability to help your audience. It allows you to build trust and to draw their attention to the solutions to their problems. They may even…
7 Benefits of a Digital Adoption Plan For Your Business
Does your organization have a digital adoption plan? Are you focusing on your digital and IT strategy and/or transformation in a way that will help you to push your business forward? Plenty of organizations don’t seem to understand the importance of mapping out what digital adoption they’re currently using, and…
Wingman Named Official CDAP Digital Advisor
CDAP DIGITAL ADVISOR Wingman Direct Marketing is pleased to say we have been named on March 11, 2022, as a CDAP Digital Advisor to assist SMEs with their Digital Adoption Plans over the next 4 years. Find out more. The Government of Canada, as part of the 2021 federal budget, announced the Canada…
4 Tips to Optimize your Written Content for Voice Search
“Hey google, what is the best ice cream shop near me?” Who doesn’t love the ease of asking your smartphone a question and turning up instant, hands-free results? For questions that need addressing in the middle of a baking session, walk, or simply while multitasking other responsibilities, the voice search…
11 Elements of a Website Landing Page that will Increase Website Conversions
You have put in the work with your flight crew to publish effective ads, drafted creative email campaigns, and published your link across social media with cleverly crafted updates so your business can reach its goals – It is time to prepare for landing! Your website landing page that is….
Are You Leveraging Direct Mail in Your Marketing Hourglass?
Your company’s customer journey hourglass capitalizes on digital tactics no doubt. Maybe you are active on social media, dabble in SEO, send emails, etc. Want to know a way to reach your prospects and clients with a higher Return on Investment (ROI)? Do you have direct mail in your marketing…
8 Marketing Budget Methods You Can Use for 2022 Planning
Since the new year is almost upon us [and 2021 can’t end soon enough, eh? 😉 ], we at Wingman thought we would itemize a few of the more common marketing budget strategies to assist you in getting your 2022 marketing budget in order. If 2021 taught us anything, it…
The Ultimate 2022 Seasonal Marketing Guide: 21 Holidays You Won’t Want to Miss
Once again, the seasons are changing. Fall leaves turning orange and crisp autumn air have a way of bringing shifts in perspective and habits that your business can use to plan a successful seasonal marketing campaign. With the end of the year coming right around the corner, it’s the perfect…
12 Ways to Promote Your Amazon Listings and Sell More Products
Promote Your Amazon Listings: 12 Ways to Sell More Products You must promote your Amazon listings to stand out against over 2 million merchants. Amazon’s marketplace is as crowded as it is lucrative. Once you do grab buyers’ attention, you are bound to make sales since so many shoppers flock…