Once again, the seasons are changing…the coldest time of the year is upon us. With the cold snowy breeze blowing in the air and the quietness that this season brings has a way of bringing shifts in perspective and habits that your business can use to plan a successful seasonal…
Wingman Crew member Mark DeWit here. I’m a Digital Marketing Intern here at Wingman Direct Marketing. I sat down with Crew Chief David Daigle to celebrate and reflect on Wingman’s five year anniversary. David has had a huge impact on everyone who has come across Wingman. Myself and many others are…
Grow your small business with the help of a Wingman. As an entrepreneur and caregiver, you have one of the most fulfilling and challenging jobs. Not only do you spend your days caring for the sick, disabled and/or elderly, but you also have to pour extra energy into growing your Canadian home care…
Work with a Wingman to create an effective marketing strategy for your consulting business. As a consultant, it almost goes without saying that your business relies on your ability to get clients. However, while you have an expert grasp on your profession of choice — be it accounting, human resources, or…
Your company’s customer journey hourglass capitalizes on digital tactics no doubt. Maybe you are active on social media, dabble in SEO, send emails, etc. Want to know a way to reach your prospects and clients with a higher Return on Investment (ROI)? Do you have direct mail in your marketing…
How easy are your emails to read? Before hitting send on your next email marketing campaign, ensure you are scoring 5 out of 5 on your content selection.
Since the new year is almost upon us [and 2021 can’t end soon enough, eh? 😉 ], we at Wingman thought we would itemize a few of the more common marketing budget strategies to assist you in getting your 2022 marketing budget in order. If 2021 taught us anything, it…
Once again, the seasons are changing. Fall leaves turning orange and crisp autumn air have a way of bringing shifts in perspective and habits that your business can use to plan a successful seasonal marketing campaign. With the end of the year coming right around the corner, it’s the perfect…
A customer journey map and act of creating one for your business reveals processes and interaction points, identifies where channels can be switched, and highlights areas where information can be exchanged. This helps service your customers better and better and also should be tied to your own business objectives and goals. Earlier…
Your past customers are a huge asset to your business, especially in times like this when leads may be harder to come by. It’s exceedingly important to maintain a strong relationship with your past and existing clients so they stay loyal to your business. Yet, many small businesses spend most…
We don’t know about you, but it feels like this year is passing by at the speed of light! Rounding the first turn of 2021, now is as good a time as any to reflect on some of the marketing trends that began or became amplified in 2020. We have…
It’s 2021 and by now, you know that social media is a must for your business. Remember the days when it was a new thing to have a professional website? Those days are gone. It is not enough anymore. There is far more to your online presence than was necessary…
The Wingman crew talks with 100+ small businesses and entrepreneurs every year and many share a similar situation – they want to create awareness and get more business, but self-promotion stops them cold. For many of them, marketing is the single most challenging and intimidating aspect of running their business….
By Chiara Kastanova, Business Development Intern As a finance major, my primary skillset revolves around corporate financial statements and stock analysis. I had signed up for Venture for Canada in hopes of finding an internship related to my field of study. That’s when David, Wingman Direct Marketing Crew Chief, first reached out to…
You thought you’d have more leads and sales by now! You launched your new website yesterday and still haven’t seen any forms be submitted. A little doubt knocks at your brain and suggests that you wasted your money or were sold magic marketing beans (again maybe?). The Wingman crew wants…
Vision, ambition, and humility form a winning combination. Lose one, and you may never realize your true potential. Singer and actress Reba McEntire said, “To succeed in life, you need three things: a wishbone, a backbone and a funny bone.” In business, as in life, McEntire is incredibly accurate in…
When you’re in school, you hope that you will be happy working in the field of your chosen major. Not everyone plans their major and their livelihood. I know I sure didn’t. You see, I’m in my second, nay third attempt at an education that will serve a career that…
Ah, the holidays… The happiest time of year filled with fun, family, friends, food… and stress. And let’s face it: the stress is only magnified for small business owners like you. If the past few months are any indication, everyone will still be buttoning up their plans just weeks (and…
In a 2019 GQ article, author Sophia Benoit described “How to be a good Wingman.” Movies portray the Wingman assisting their friend in their pursuit of someone they find attractive. Wingman Direct Marketing (WMDM) favours the flight terminology that defines “Wingman” as a pilot who supports and protects the flight lead…
We all want to save money, cut corners here and there to save a buck. However, communicating to your prospects or current customers is not an area you want to miss the mark on. How you communicate to your end recipients has long-lasting—positive or negative—impacts on your brand. Direct marketing…
