Google Will Be Killing Third Party Cookies by 2022 on Chrome. What You Need to Know.

Cookies. Cookies sitting on a plate with a hand reaching to grab one.

Google has announced recently that Chrome, Google’s cross-platform web browser, will completely restrict the use of third-party cookies by 2022. Thankfully, they have decided to phase it out slowly instead of an instant switch. Of course, Google isn’t the first internet browser to do so. With Mozilla’s Enhanced Tracking Protection (ETP) and Apple’s Intelligent Tracking Prevention…

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Copy vs. Content: Fish Wrap vs. Fish Food

Copy vs content - A fish and a newspaper

“Content is King.” “Content Marketing.” “Paid Content.” “Content Management System.”  The term “content” is everywhere these days.   For writers, designers, web developers and video producers, content (and the creation of it) has become a driving source of new business.   It seems every marketing and advertising pundit, advisor and agency (including Wingman) is selling…

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Are You Ready For Takeoff?

Since March, most of our clients and prospects have had their marketing grounded. Thankfully, after almost two months of uncertainty, Alberta will be entering Stage 1 of its plans to loosen restrictions for many businesses. Are you ready for takeoff? Per the relaunch strategy starting next Thursday (May 14th), restaurants can re-open at half…

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Six Months of Seasonal Marketing Ideas

seasonal marketing

Updated for 2021 on March 1, 2021 In February alone, you survived Groundhog Day, Valentine’s Day and Family Day (and of course the crew at Wingman Direct Marketing also celebrated Aviation Day on February 23rd. Here’s us last year at the Hangar Flight Museum). This will be followed quickly by…

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2020 Is About YOU. Not Business.

Today is #BellLetsTalkDay. So let’s talk about it—mental health and the stigma surrounding it, particularly in the workplace. In the fast-paced, forward-thinking nature of today’s working society, it’s easy to forget to take a step back and check up on how YOU are doing. We spend more hours of our…

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Marketing Trends 2020

New Decade, New Trends. Each year brings a new, novel method of presenting content to users, and 2020 is no exception. This year brings some exciting new toys for marketers to use that pushes our creative and analytical juices to new levels and we wanted to share our insights with…

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Daycare Marketing Strategies

Daycare marketing strategies

Work with a Wingman to attract more parents to your childcare business.    Caring for children keeps you busy. After all the playtime, learning, snack time, story time and running around after little ones all day it’s difficult to feel motivated to develop a solutions-driven marketing strategy.   Yet, you know that a promotional plan is critical to…

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Canadian Plumber Marketing Solutions

Canadian Plumber Marketing Solutions

Work with a Wingman to grow your small business.    You’ve finally done it. You started your own plumbing business and already, word-of-mouth referrals from your community have caused the calls to start coming in.   However, in today’s economy the support of your friends and neighbours is not enough and you are looking to grow your plumbing business. You…

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Digital Marketing for Accountants

digital marketing for accountants

Work with a Wingman to create an effective marketing strategy for your bookkeeping business.  Accounting is one of the most integral services for managing both personal and small business finances. Indeed, chartered accountants have a unique set of skills that can make or break an entrepreneur’s new venture.   However, while there is no…

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