This Coke is a Fanta. So What?

The coke is fanta - A can of coke pouring orange fanta into a glass.

June 28th, 1969 marked the date for a series of spontaneous demonstrations by members of the gay community against a police raid at the Stonewall Inn in New York. The events that occurred during the early hours of that morning is widely considered to be one of the most important…

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Are You Ready For Takeoff?

Since March, most of our clients and prospects have had their marketing grounded. Thankfully, after almost two months of uncertainty, Alberta will be entering Stage 1 of its plans to loosen restrictions for many businesses. Are you ready for takeoff? Per the relaunch strategy starting next Thursday (May 14th), restaurants can re-open at half…

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Three Easy Ways to Stay on Brand

Ways to stay on brand - nike swoop

What comes to mind when you think of companies like Apple or Nike? Anyone can take one look at the Nike check mark and instantly be able to describe it in five words or less from their perspective. (Nike: Athleticism. Strength. Performance. Self-empowerment. Success.) How did these companies accomplish this?…

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Six Months of Seasonal Marketing Ideas

seasonal marketing

Updated for 2021 on March 1, 2021 In February alone, you survived Groundhog Day, Valentine’s Day and Family Day (and of course the crew at Wingman Direct Marketing also celebrated Aviation Day on February 23rd. Here’s us last year at the Hangar Flight Museum). This will be followed quickly by…

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Parallax Websites Done Right

When it comes to website design, the creative direction a designer can take is near-limitless. But one concept in particular—parallax scrolling—has become a widespread and popular design choice. Surprisingly, the parallax effect has been around for much longer than you may realize. Video game designers in the late 80s and…

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Daycare Marketing Strategies

Daycare marketing strategies

Work with a Wingman to attract more parents to your childcare business.    Caring for children keeps you busy. After all the playtime, learning, snack time, story time and running around after little ones all day it’s difficult to feel motivated to develop a solutions-driven marketing strategy.   Yet, you know that a promotional plan is critical to…

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Marketing Ideas for Landscapers

Landscaper drawing a professional landscaping plan.

  Work with Wingman Direct Marketing to grow your landscaping business.    After what can feel like a never-ending Canadian winter, it’s that time of year again. The sun is out, the birds are chirping and the promise of warm weather means one thing: It’s go-time for your landscaping company.   It’s no secret that the landscaping business is a highly…

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