How to Market Your Canadian Home Care Business

home care business

Grow your small business with the help of a Wingman.    As an entrepreneur and caregiver, you have one of the most fulfilling and challenging jobs. Not only do you spend your days caring for the sick, disabled and/or elderly, but you also have to pour extra energy into growing your Canadian home care…

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How to Market Yourself as a Consultant

Man presenting to three seated individuals in a boardroom.

Work with a Wingman to create an effective marketing strategy for your consulting business.     As a consultant, it almost goes without saying that your business relies on your ability to get clients.   However, while you have an expert grasp on your profession of choice — be it accounting, human resources, or…

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Four Tips to Optimize Your Website For Effective Ecommerce


Did you know that 69.0% of people in North America have taken advantage of online shopping – or Ecommerce – in the past 12 months. That means two of three of us already see the convenience and wide range of products and services available. This migration of traffic online has led to…

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Wingman Direct Marketing Creative Process

Creative Process

Hey, my name is Mason – I’m the Graphic Designer here at Wingman Direct Marketing. Working at Wingman allows the opportunity to create content for all different types of clients – but, what is the creative process when designing posters, logos, social media graphics and everything else in between? We here at Wingman…

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Five Ways to Promote Your Business Without Talking About…You


The Wingman crew talks with 100+ small businesses and entrepreneurs every year and many share a similar situation – they want to create awareness and get more business, but self-promotion stops them cold. For many of them, marketing is the single most challenging and intimidating aspect of running their business….

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What Does Your Branding Say About Your Business?

Branding - What Does Your Branding Say About Your Business?

Look at your business’ branding for a moment. Is it made up of different colours, logos, and voices? What do you think your branding says about your business? To be clear, your brand and your branding are two separate things. You have 100% control over your branding, but your brand…

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This Coke is a Fanta. So What?

The coke is fanta - A can of coke pouring orange fanta into a glass.

June 28th, 1969 marked the date for a series of spontaneous demonstrations by members of the gay community against a police raid at the Stonewall Inn in New York. The events that occurred during the early hours of that morning is widely considered to be one of the most important…

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Are You Ready For Takeoff?

Since March, most of our clients and prospects have had their marketing grounded. Thankfully, after almost two months of uncertainty, Alberta will be entering Stage 1 of its plans to loosen restrictions for many businesses. Are you ready for takeoff? Per the relaunch strategy starting next Thursday (May 14th), restaurants can re-open at half…

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10 Communication Strategies in a Time of Crisis

Communication strategies - Woman at a desk at dusk

Wingman has compiled a list of crisis communication strategies to assist your team in today’s current situation. However, this is also the way you should be marketing and running your business even in the best of times. 1. Focus on thankfulness.  You can lament the situation at hand or to…

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Three Easy Ways to Stay on Brand

Ways to stay on brand - nike swoop

What comes to mind when you think of companies like Apple or Nike? Anyone can take one look at the Nike check mark and instantly be able to describe it in five words or less from their perspective. (Nike: Athleticism. Strength. Performance. Self-empowerment. Success.) How did these companies accomplish this?…

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