Copy vs. Content: Fish Wrap vs. Fish Food

Copy vs content - A fish and a newspaper

“Content is King.” “Content Marketing.” “Paid Content.” “Content Management System.”  The term “content” is everywhere these days.   For writers, designers, web developers and video producers, content (and the creation of it) has become a driving source of new business.   It seems every marketing and advertising pundit, advisor and agency (including Wingman) is selling…

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Are You Ready For Takeoff?

Since March, most of our clients and prospects have had their marketing grounded. Thankfully, after almost two months of uncertainty, Alberta will be entering Stage 1 of its plans to loosen restrictions for many businesses. Are you ready for takeoff? Per the relaunch strategy starting next Thursday (May 14th), restaurants can re-open at half…

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SEO: Low Price Tag; High Importance

SEO - SEO in patterned text

It has always been important to maximize your marketing dollars, but now more than ever, you need to do more with less. Your ability to be found in Google or Bing searches is one of the least expensive ways to generate leads for your business. That’s where SEO comes in. Why is SEO so Important?  Search Engine…

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