FAQ

Welcome to the FAQ page of Wingman Direct Marketing! Here, we’ve compiled a list of the most commonly asked questions to provide you with all the essential information about our services and solutions. Whether you’re a small business owner seeking to enhance your online presence or a company looking to outshine your competitors, we’re here to help you navigate through any queries you might have. Explore the answers below, and if you don’t find what you’re looking for, feel free to reach out to our team of experts who are ready to be your co-pilots on your journey to success. Let’s take flight together!

Wingman Direct Marketing

Direct Marketing

Direct Mail

What is direct mail?

Direct mail is a marketing tool that involves sending a physical piece of mail to potential customers.

How is direct mail different from email marketing?

Direct mail is a tangible marketing tool that can be held onto and referred to later, while email marketing is digital and can easily get lost in a crowded inbox.

How can direct mail help my business?

Direct mail can help your business reach a specific target audience, increase brand awareness, drive traffic to your website or physical location, and provide a cost-effective marketing solution.

How does Wingman Direct Marketing ensure my Direct Mail pieces reach my target audience?

We work with trusted mailing partners to ensure your Direct Mail pieces are delivered to the right people at the right time.

How can Direct Mail increase sales?

Direct Mail campaigns can offer exclusive promotions and incentives to your target audience, which can drive sales and increase customer engagement.

How much does direct mail marketing cost?

The cost of direct mail marketing varies depending on the size of the campaign, the type of materials used, and other factors. At Wingman Direct Marketing, we offer affordable pricing and can work with you to create a campaign that fits your budget.

Client Retention & Loyalty

What is client retention?

Client retention refers to the ability of a business to keep its customers over time. It is a critical metric for measuring customer satisfaction and business success.

Why is client retention important?

Client retention is important because it leads to higher revenue and profitability, reduces marketing and acquisition costs, and helps businesses build a positive reputation and customer loyalty.

What is a loyalty program?

A loyalty program is a marketing strategy that rewards customers for their repeat business and encourages them to remain loyal to a brand.

How can Wingman help my business improve client retention?

We can help your business improve client retention by developing a customized retention and loyalty strategy, designing and implementing loyalty programs and retention initiatives, and managing and monitoring program performance.

How long does it take to see results from your client retention and loyalty services?

Results can vary depending on your business and industry. However, our services are designed to deliver measurable and sustainable results within a few months.

How much does it cost to use your client retention and loyalty services?

We offer customized solutions tailored to your business needs and budget. Contact us today to learn more about our pricing and service packages.

Email marketing

What types of businesses can benefit from email marketing?

Any business that wants to reach their target audience and increase their customer base can benefit from email marketing.

How does email marketing compare to other digital marketing channels?

Email marketing is a cost-effective way to reach a wider audience compared to other digital marketing channels. It also has higher engagement rates and conversions.

What type of analytics do you provide?

We provide detailed analytics on email open rates, click-through rates, conversions, and more.

Can you help with list building?

Yes, we help businesses build and maintain email lists to ensure they reach their target audience.

How often should I send emails?

We work with our clients to develop an email marketing strategy that includes the optimal frequency of emails to send based on their business goals and target audience.

What type of email campaigns do you offer?

We offer a variety of email campaigns, including newsletters, promotional emails, welcome emails, and abandoned cart emails.

Digital Marketing

Online Advertising

What types of online advertising do you specialize in?

We specialize in PPC, social media advertising, and Google Ads.

How much does online advertising cost?

The cost of online advertising varies depending on several factors, including your target audience, campaign goals, and budget.

How long does it take to see results from online advertising?

Results from online advertising can vary depending on your campaign goals and budget. However, we work to optimize your campaigns as quickly as possible to achieve maximum results.

Can you target a specific audience with online advertising?

Yes, we use advanced targeting techniques to ensure your advertising campaigns are seen by the right people.

Social Media

What is social media marketing?

Social media marketing is the process of promoting a brand or business through social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. It involves creating engaging content, interacting with the audience, and running targeted advertising campaigns to achieve specific business objectives.

How can social media marketing benefit my small business?

Social media marketing can benefit your small business in many ways, including increased online visibility, improved brand awareness, targeted advertising, and increased website traffic.

Can Wingman help me create social media ads?

Yes, we offer social media advertising services to help you reach new customers and generate more leads and sales.

What social media platforms should my business be on?

The social media platforms your business should be on depend on your business goals, target audience, and the type of content you create. Our expert team can help you determine the best social media platforms for your business.

How often should I post on social media?

The frequency of your social media posts depends on your business goals and the type of content you create. Our expert team can help you determine the optimal posting frequency for your business.

How does Wingman measure the success of social media marketing?

Wingman measures success of social media marketing by tracking metrics such as engagement rate, reach, click-through rate, conversions, and revenue. Additionally, we can use social media analytics tools to gain insights into audience demographics, behaviours, and preferences.

SEO

What is SEO?

SEO stands for search engine optimization, which is the practice of improving your website’s ranking and online visibility in search engine results pages.

How long does it take to see results from SEO?

SEO is a long-term strategy, and it can take several months to see significant results. However, with the right strategy and implementation, you can start seeing improvements in your website’s ranking and traffic within a few weeks.

What makes Wingman Direct Marketing's SEO services unique?

Our SEO services are custom-tailored to each client’s specific needs and goals. We conduct thorough research and analysis to identify the best opportunities to improve your website’s ranking and online visibility.

Can SEO really help my business generate more leads and sales?

Yes, SEO can help your business generate more leads and sales by improving your website’s online visibility, increasing traffic, and improving user experience and conversion rates.

How much does Wingman Direct Marketing charge for SEO services?

Our SEO services are priced based on the scope and complexity of the project. We provide custom quotes based on each client’s specific needs and goals.

How often do you provide reports on my website's performance?

We provide regular reports and analysis to monitor your website’s performance and adjust our strategy accordingly. The frequency of the reports depends on the client’s needs and goals.

WordPress Websites

How long will it take to design and develop my WordPress website?

The timeline for website design and development varies depending on the scope of work. However, we aim to complete projects within 4-6 weeks.

Do you offer website hosting and maintenance services?

We offer website hosting and maintenance services to ensure your website is always up-to-date, secure, and running smoothly.

Will my WordPress website be mobile-friendly?

Wingman can design and develop mobile-friendly WordPress websites to ensure your website looks great on all devices.

Can I make changes to my website after it's launched?

Our WordPress websites are easy to manage, and you can make changes to your website’s content or design without technical expertise.

Will my WordPress website be optimized for search engines?

Wingman will optimize your WordPress website for search engines to improve your website’s visibility and attract more traffic.

How much does your WordPress website design and development services cost?

Our WordPress website design and development services’ cost varies depending on the scope of work. Please contact us for a customized quote that meets your business needs and budget.

Design Marketing

Brand Development

How long does the brand development process take?

The timeline for brand development can vary depending on the complexity of the project. However, most projects take between 4-6 weeks to complete.

How will you ensure that my brand is unique?

Wingman will conduct extensive research to identify your competitors and industry trends. Based on this research, we’ll develop a brand strategy and identity that sets you apart from your competitors and resonates with your target audience.

What is included in the brand guidelines?

Our brand guidelines include specifications for logo usage, typography, color palettes, brand voice and tone, iconography and supporting imagery.

Will I have input in the brand development process?

We work closely with our clients throughout the brand development process to ensure their vision and goals are being met.

What if I already have a brand identity?

We can still help! Our crew can conduct a brand audit and provide recommendations to enhance your existing brand identity.

Do you offer ongoing brand support?

We offer ongoing brand support to help businesses maintain a consistent brand message and implement their brand strategy across all marketing channels.

How much does brand development cost?

The cost of brand development varies depending on the complexity of the project. Contact us today for a customized quote.

Web Design

What is website design?

Website design is the process of creating a website that reflects a business’s brand and meets its specific needs.

Why is website design important?

A well-designed website can attract new customers, build trust, and make it easier for customers to do business with you.

How long does it take to design a website?

The timeline for website design can vary depending on the complexity of the project, but our crew will work with you to establish a realistic timeline and keep you updated throughout the process.

Do I need to provide content for my website?

While we can provide content writing services, we encourage our clients to provide their own content so that it accurately reflects their brand voice and messaging.

How do you optimize my website for search engines?

We follow industry best practices for on-page optimization, including optimizing meta tags, creating high-quality content, and ensuring that your site is crawlable by search engines.

What types of websites do you design?

We specialize in custom website design for small businesses. Whether you need a simple brochure website, an e-commerce site, or a complex web application, we can help.

Will my website be mobile-friendly?

All of our websites are designed to be responsive and mobile-friendly, so that your customers can access your site from any device.

Graphic Design

What type of businesses can benefit from your graphic design services?

Our graphic design services are perfect for small businesses that need custom designs to enhance their brand image and attract potential customers.

What design services do you offer?

Wingman offers a wide range of design services, including logo design, branding, marketing materials, social media graphics, and more.

How long does the design process take?

The design process varies depending on the scope of the project. We work efficiently to deliver high-quality designs within a reasonable timeframe.

Can you work with existing brand guidelines?

Yes, we can work with existing brand guidelines to ensure consistency in your visual communication.

How do you work with clients to develop customized design solutions?

Wingman works closely with our clients to understand their vision and goals and develop customized design solutions that effectively communicate their message to their target audience. Our designers collaborate with our clients throughout the design process to ensure that their vision is brought to life.

How do I get started?

Contact us today to schedule a consultation and learn more about our graphic design services. We look forward to working with you!

Print Collateral

What types of print collateral do you offer?

We offer a wide range of print collateral services, including brochures, flyers, posters, banners, and more.

Can you design the print collateral for us?

Yes, we have an experienced crew of designers who can create custom layouts and visuals that align with your brand’s identity and messaging.

What printing options do you offer?

We work with vendors that offer a variety of printing options, including digital, offset, and large format printing.

How much do your print collateral services cost?

Our print collateral services are tailored to your business needs and goals, and the cost varies depending on the project’s scope and complexity. Contact us today for a custom quote.

How long does it take to complete a print collateral project?

The project’s timeline depends on the scope and complexity of the project. We work with you to set realistic deadlines and ensure timely delivery.

Data Driven Marketing

Analytics and Reporting

What types of data can you analyze?

We can analyze a wide range of data, including financial data, marketing data, and customer data.

How do you ensure data security?

We follow industry-standard security protocols to ensure the safety and security of your data.

How long does it take to receive the reports?

The time required for the reports depends on the complexity of the data analysis. We strive to provide the reports as soon as possible without compromising on the accuracy and quality of the data.

Can you help us implement the recommendations?

Yes, we can provide implementation support and guidance to help you put the recommendations into action.

How do you ensure the accuracy of the data analysis?

Our team of experts uses advanced analytical tools and techniques to ensure the accuracy and reliability of the data analysis.

Can you customize the reports to meet our specific needs?

Yes, we can customize the reports based on your specific business needs and requirements. Just let us know what you need, and we will make it happen.

Competitive Analysis

What kind of data do you analyze for the Competitive Analysis service?

We analyze data from a variety of sources, including industry reports, social media, customer reviews, and more.

How long does the Competitive Analysis process take?

The length of the process depends on the size of your industry and the amount of data we need to analyze. Generally, the process takes anywhere from a few weeks to a few months.

How will the Competitive Analysis service help my business?

Our Competitive Analysis service will help your business gain a better understanding of your competitors, market trends, and consumer behavior, allowing you to make informed decisions and stay ahead of the competition.

How often should I get a Competitive Analysis done for my business?

We recommend getting a Competitive Analysis done at least once a year to stay up-to-date with changes in your industry.

Is a competitive analysis the same as a SWOT analysis?

A SWOT analysis is a type of competitive analysis. A SWOT can help provide the framework for the more in-depth content a full competitive analysis provides.

Can you customize the reports to meet our specific needs?

Yes, we can customize the reports based on your specific business needs and requirements. Just let us know what you need, and we will make it happen.

Persona Development

What are buyer personas?

Buyer personas are fictional representations of your ideal customers. They help you understand your target audience and create marketing campaigns that resonate with them.

How can persona development help my business?

Persona development can help you improve your marketing strategy by identifying your target audience and creating effective buyer personas. This, in turn, can lead to increased customer engagement and higher conversion rates.

How long does it take to develop buyer personas?

The timeline for developing buyer personas depends on the complexity of your target audience and the scope of the project. We’ll work with you to create a timeline that aligns with your business goals.

Do I need to have an existing customer base to create buyer personas?

No, you don’t need an existing customer base to create buyer personas. Our audience research expertise can help you identify your target audience even if you’re just starting out.

How do you conduct audience research?

We use a variety of methods to conduct audience research, including surveys, interviews, and data analysis.

Target Market Research

What is target market research, and why is it important for my business?

Target market research is the process of gathering and analyzing information about your target audience, including their demographics, behavior, preferences, and needs. It is essential for your business because it helps you understand your customers better, identify new market opportunities, and develop effective marketing strategies that will resonate with your target audience.

How will Wingman conduct target market research for my business?

Our crew of experts will work closely with you to understand your business goals, target audience, and research objectives. We will then use various research methods, including surveys, interviews, focus groups, and data analysis, to gather and analyze information about your target market. We will provide you with a detailed report that outlines our findings and recommendations for your business.

How long does it take to complete target market research?

The duration of target market research depends on the scope of the project and the research methods used. Our crew will work with you to determine the timeline for your project and provide you with regular updates throughout the research process.

How will target market research help me improve my marketing campaigns?

Target market research provides you with valuable information about your target audience’s needs, preferences, and behavior. This information can help you develop more targeted and effective marketing campaigns that resonate with your audience, leading to increased engagement, conversions, and revenue.

Can target market research help me identify new market opportunities?

Yes, target market research can help you identify new market opportunities by analyzing your target audience’s behavior, needs, and preferences. This information can help you develop new products or services that meet your customers’ needs and identify new market niches that your business can expand into.

How will Wingman help me stay ahead of my competitors with target market research?

Our target market research services include analyzing market trends, competitive analysis, and customer behavior to help you stay ahead of your competitors. We will provide you with valuable insights into your industry’s latest trends and your competitors’ strategies, helping you make informed decisions that drive growth and profitability for your business.

List Management

How does list management help my business?

List management helps businesses optimize their email campaigns by segmenting their email list, developing targeted marketing strategies, and reducing marketing costs.

How does Wingman segment my email list?

We segment your email list based on customer behavior, preferences, and interests to ensure that your messages are personalized and relevant to your audience.

What is targeted marketing?

Targeted marketing is a strategy that focuses on reaching a specific audience that is more likely to be interested in your products or services, leading to higher conversion rates and better return on investment.

How does Wingman ensure my emails are delivered to my subscribers' inboxes?

We implement best practices and monitor deliverability metrics to ensure that your emails are delivered to your subscribers’ inboxes and not marked as spam.

Can I still use my current email marketing platform with Wingman's list management services?

Yes, we can work with your current email marketing platform to optimize your campaigns and improve your marketing ROI.

How long does it take to see results from Wingman's list management services?

Results vary depending on the client’s business goals and current email marketing campaigns. We typically see improvements in engagement and conversion rates within a few months of implementation.

Dialogue Marketing

Reputation Management

What is Reputation Management?

Reputation Management is the process of monitoring, building, and protecting a business’s brand reputation.

Why is Reputation Management important for small businesses?

A positive online reputation is crucial for success in today’s digital age. It can help build trust with potential customers and give small businesses a competitive advantage in their industry.

What if my business already has a negative online reputation?

No problem! Our crew of experts can help you improve your online reputation and mitigate any negative impact on your brand.

How long does it take to see results?

Results may vary depending on the complexity of the issues, but our crew works quickly to implement our strategy and begin improving your brand reputation.

Can I monitor my brand reputation on my own?

While it’s possible to monitor your brand reputation on your own, it can be time-consuming and challenging to stay on top of it. Wingman can help take the burden off your shoulders.

How much does Reputation Management cost?

Costs vary depending on the complexity of the issues and the level of services needed. Contact us today to receive a customized quote for your business.

Content Marketing

How long does it take to see results from content marketing?

Content marketing is a long-term strategy that requires consistent effort and patience. You can start seeing results within a few months, but it may take up to a year or more to see significant results.

Do I need to create new content regularly?

Yes, creating fresh and relevant content regularly is essential to keep your audience engaged and your brand top-of-mind.

What types of content do you create?

We create various types of content, including blog posts, infographics, videos, social media posts, and more, depending on your business’s needs and goals.

How do you measure the success of a content marketing campaign?

We use various metrics, such as website traffic, engagement, lead generation, and conversion rates, to measure the success of your content marketing campaign.

Can content marketing help me with SEO?

Yes, content marketing and SEO are closely related. Creating high-quality and relevant content can improve your search engine rankings and drive organic traffic to your website.

How much do your content marketing services cost?

Our content marketing services are customizable to your unique needs and budget. Contact us today to discuss your requirements and receive a tailored quote.

Chat (VCA's)

What is a Chat VCA, and how does it work?

A Chat VCA is an AI-powered program designed to interact with customers and answer their inquiries in real-time. It works by analyzing customer queries and providing relevant responses based on pre-programmed rules.

How can a VCA service benefit my small business?

A Chat VCA service can benefit your small business by improving efficiency, providing access to communications expertise, ensuring consistent messaging, and being tailored to your unique needs.

How can a Chat VCA improve my customer service experience?

A Chat VCA’s can handle customer inquiries instantly, providing them with quick and accurate responses 24/7. This improves the customer service experience, reduces response time, and increases customer satisfaction.

How much does a VCA service cost?

The cost of a Chat VCA service varies depending on the specific services required. At Wingman, we work with you to develop a customized plan that fits your budget.

How can a VCA help me generate leads?

A Chat VCA can engage with website visitors and collect contact information from potential customers. This information can be used to generate leads and follow up with potential customers.

Can a VCA replace human customer service representatives?

While a Chat VCA can handle many customer inquiries, they cannot replace human customer service representatives entirely. However, they can work in tandem with human representatives, freeing up their time and allowing them to focus on more complex issues.

Need A Speaker

Who is David Daigle?

David Daigle is a seasoned marketing and leadership expert with over 25 years of experience. He is the founder of Wingman Direct Marketing, a Calgary-based agency that helps small businesses achieve their marketing goals.

What topics does David cover?

David offers a range of topics to suit your event and audience, including small business marketing, business strategy, marketing tactics, and brand building.

What types of events does David speak at?

David has spoken at a variety of events across Canada, including conferences, seminars, and workshops.

How long are David's presentations?

David’s presentations can be customized to suit your event and audience. Typically, his presentations range from 30 minutes to 2 hours.

How can I book David as a guest speaker?

To book David as a guest speaker for your event, please contact Wingman Direct Marketing at Book A Wingman.

Business Coaching

What is Business Coaching?

Business coaching is a process where experienced professionals provide guidance and support to business owners to improve their business’s performance and achieve their goals.

How is Wingman's Coaching Different?

Our coaching is tailored to your unique business needs and includes a hands-on approach, ensuring you receive personalized guidance.

ow Long Does the Coaching Last?

The duration varies based on your business goals, but we offer both short-term and long-term coaching options.

Can You Help with Marketing Strategies?

Absolutely! We specialize in marketing strategy development and implementation to help you reach your target audience effectively.

Is Coaching Suitable for Startups?

Yes, our coaching services are beneficial for startups looking to establish a strong foundation and achieve rapid growth.

What Industries Do You Work With?

We have experience across various industries, making our coaching adaptable to businesses in different sectors.