We all want to save money, cut corners here and there to save a buck. However, communicating to your prospects or current customers is not an area you want to miss the mark on. How you communicate to your end recipients has long-lasting—positive or negative—impacts on your brand. Direct marketing companies help you avoid common pitfalls, saving you time to do what you do best. You need to get the right message into the hands of your target audience, at the right time, with the right medium. You don’t ever have to get this wrong.
Below are 6 reasons why you should outsource your direct mail to a direct marketing services company such as Wingman Direct Marketing:
1. Reduce Production Costs
By using a direct marketing company to assist you with your direct mail needs, you can augment what you already have without sacrificing creativity, strategy, or quality. Wingman Direct Marketing knows the tricks to reduce print and postage costs wherever possible. By outsourcing your direct marketing tasks, you truly save your business money. You get the best, most efficient results for the mailing process, which means lower overall investment. You also don’t need to hire or re-purpose an in-house team. In addition, by outsourcing these tasks, you can often lower your postage costs based on whether you are mailing to a select few or blanketing an entire area.
An outsourced direct marketing company has experience ensuring language selection, proper call-to-actions, and that objectives are met. They assist you via a consultative approach and providing feedback, as well as informed recommendations on maximizing your budget, improving your return on investment (ROI), and reducing your cost of acquisition (COA).
2. Gain Access to A Full Network of Service Providers
Wingman Direct Marketing has worked with close to 100 different printers, agencies, and mail service providers (MSP) across North America. Because we partner with such a broad network of vendors, we do not have a bias in the package formats you test or rollout with. Our goal is to assist you by providing a cost-effective solution that meets the objectives of your campaign.
Whether your job is small or large, there are multiple print vendors and postage options that can assist you. You are not obliged to use the same printer repeatedly that might be good at one type of mail. Nor are you stuck using an MSP that is built for larger jobs but has too many processes to get your smaller one out the door as quickly or as cost-effective as another. Direct marketing companies like Wingman have experience and know virtually all the players (we try to know them all). Because our networks are so vast, we can provide you with the security of having contingency plans for speed, price, package design options and quality.
3. Have Your Own Chief Marketing Officer
Most startups and small businesses cannot afford to staff an expert in all marketing disciplines. Nor do they need to…until the moment comes that they do, in fact, need to.
Wingman can work as your on-demand direct marketing ace-up-your-sleeve (we do digital marketing, too, by the way). We provide you a designated crew member (or team) so you have access to additional resources and expertise available at a moment’s notice. As a trusted partner, we ultimately serve as an extension of your team, helping you with data, creative, language, offer, analytics, and more. We provide a second set of eyes to prevent mistakes and missteps. If something goes off the rails, we are active participants in the resolution. A mistake in your direct mail fulfilment could cost your business massively and potentially also harm your reputation. With decades of experience in the field, we can identify and prevent these problems from occurring. Partnering with mailing experts to take complete care of your direct marketing means accuracy is improved.
4. Save Time to Do What You Do Best
Having a reliable partner to manage the relationships and processes associated with direct marketing production frees up your time, allowing you to focus on your business and customer service. When you outsource to Wingman, we see your campaign from a different angle.
It’s your business. Much like a child, you know how to raise it best. However, this proximity and passion often makes it difficult to look at your business and campaigns with the needed critical eye an external partner can offer. An agency partnering with your business can objectively audit your strategy and creative from an unbiased approach to inform you of what is and what is not working.
5. Ensure Data Integrity
Have a list? Need a list? Either way, direct marketing companies like Wingman have the tools to ensure your data is clean and formatted appropriately for the medium. It’s not a surprise that you will garner better campaign results when you mail to accurate, complete addresses. This leads to right party connection and limits wasted efforts. Your direct marketing campaign will be more successful when you start with an accurate list. Did you know that up to 25% of B2B database contacts contain critical errors? When you clean your mailing list before a campaign, you get your message into the hands of more potential customers. It helps maximize your response and conversion rates, while reducing your overall investment and cost of acquisition. A solid direct marketing firm like Wingman assists you with your data so you are not throwing away up to 1/4 of your marketing investment before even getting started.
6. Optimize Your Target Audience
Even with beautiful creative and a fantastic value proposition, your campaign won’t succeed if your targeting doesn’t hit the right audience. WMDM can help you use lists (yours or acquired) to target only those most likely to act on your communications. Good targeting must hit your specific audience via current customer trends, demographics, psychographics, geography, and more. Direct marketing companies can assist you with segmentation and tailored communications/offers to each customer segment. We can assist you in maximizing the information you already know about your existing clients into segments (or personas). Additionally, this leads to better targeting to find prospects ready to buy your product/service. It’s also equally important to not target those that are not interested, thus saving time and money.
As your Wingman, we got your back
You have a lot to worry about as a business owner. You have a huge amount of responsibility for most tasks. The last thing you want to stress about is your direct marketing fulfilment. That’s why outsourcing your direct mail is a great investment for your business. Deciding to outsource direct mail will save your business time, money and energy to complete the fulfilment properly. The crew at Wingman Direct Marketing has over 2 decades of experience in this area, having assisted our clients with over 700,000,000 direct mail packages in that time.
Ready to get started? For a limited time, your message can fly into the mailboxes and hands of up to 6,000 homes or businesses for as low as $0.15 each. That’s over $1,200 off! Wingman has bundled our services into a low, one-time price starting at $395—everything included.