SEO: Low Price Tag; High Importance

SEO - SEO in patterned text

It has always been important to maximize your marketing dollars, but now more than ever, you need to do more with less. Your ability to be found in Google or Bing searches is one of the least expensive ways to generate leads for your business. That’s where SEO comes in.

Why is SEO so Important? 

Search Engine Optimization (SEO) is the one digital task that can be completely free. But it can be time-consuming and complicated to do it right, which is why so many businesses trust companies like Wingman to do it on their behalf.  

There are over 5 billion search queries on Google everyday—it’s no wonder search engine optimization and (SEO) and search engine marketing (SEM) has become an essential part of any business’ marketing mix in recent years. Over 60% of total website traffic is attributed to organic search results. It is an ever-challenging task to be found (let alone near the top of search results). In addition: 

  • The first 5 search results (excluding paid ads) receive more than 65% of clicks  
  • Over 30% of clicks will go to the top-ranking result on Google 
  • Almost half of Google searches are looking for local businesses or services, with 25% converting to a purchase 

Content and Consistency is King 

Search engine optimization and search engine marketing are more than simply throwing marketing budget at searches, hoping to reach first page rankings. You need to take the time to create compelling and relevant content that will leave your audience with a positive experience, resulting in better returns on investment—even if your competitors bid higher than you.  

In the past, companies would pay for clicks to increase search awareness. This provided only a temporary spike and dried up as quickly as it came. In recent years, Google and other search engines have defined analytics to specifically reward engaging content by giving businesses higher rankings. If you provide engaging content that continues to be fresh and useful to consumers, you get a higher ranking. Those that do not satisfy the search engines are lost in the search results.  

Search engines want to help users find effective information quickly. Organic ranking is about quality and consistency. SEO is built on interweaving variables (such as keywords and long-form content) into your business’s website.  Search engines will evaluate these factors (Google has over 200 components it evaluates by) and then rank websites based on pertinence to a consumer’s search query.  

Implementing a strategic SEO campaign is your opportunity to lead consumers directly to your business. As your website builds up SEO and ranks higher in search engines, consumers are more likely to visit your website, which increases business opportunities.  

Start With SEO, and Layer in SEM After 

At WMDM, we firstly focus on maximizing our clients’ ability to organically reach higher rankings (through SEO) before propping this up with a paid campaign. The greatest strength of SEO is that it places ads in front of motivated customers at the precise moment they’re ready to buy.  No other advertising medium can do this, which is why SEO is so effective and powerful at growing your business. 

The need for both SEM and SEO is usually warranted. A strong SEO strategy needs to come first. SEM without SEO can be effective—but short-lived and expensive. The Wingman crew believes both SEO and SEM are fundamental to your marketing strategy.  

  • SEO is a powerful way to drive evergreen traffic at the top of the funnel. 
  • SEM is a strategic way to drive conversions at the bottom of the funnel. 

How Do You and Your Business Get Started With Your Own SEO Plan?

Keeping up with industry trends can be difficult, especially when it comes to search engine optimization. It seems like there’s always a new algorithm debuting that uproots your SEO strategy, or worse, causes you to lose the idea of having one in the first place. We get it, SEO is hard…but that doesn’t mean it’s impossible. In fact, SEO is one of the most important aspects of any business website, which is why it’s imperative that your business has an SEO strategy in place. Luckily, Wingman Direct Marketing keeps up to date on the latest SEO trends and is ready to help!  

The algorithm for search engine optimization changes constantly. That’s why we’ll be there to perform constant A/B and/or multi-variate testing. What might have worked today might not work tomorrow. In contrast, what might not have worked today might work tomorrow. 

Starting off with a SEO consultation, WMDM will analyze your website coding, website content, search engine registration, and more. We’ll provide you with a report on how your website is currently doing and our suggestions on how to improve. WMDM can then implement these solutions in a variety of ways. If your website is a few years old, a refresh may be needed. At Wingman, any Website project we manage has SEO included, because we feel that all websites require conversion success. Frequently we find our clients’ websites esthetically appealing, but the content is service-focused as opposed to solutions-focused.  

Whatever is needed—from content development that increases ranking to optimizing your website’s speed and reputation—the Wingman crew offers high-quality services and solutions to optimize your business’s SEO. Ready to get started?  

Book a Wingman today.