“Big Week” Versus A Big Week

Wingman Direct Marketing is in the middle of a very big week. However, with Remembrance Day only a couple weeks away we got to thinking about another big week appropriately nicknamed “Big Week” by those that participated in the endeavour that occurred 75 years ago and helped pave the way towards victory by the Allies in WWII.

“Big Week”

During the third week of February 1944, the combined Allied air forces based in Britain and Italy launched their first round-the-clock bomber offensive against Germany. Their mission was to smash the main factories and production centers of the Luftwaffe. A secondary goal of this initiative was to engage German planes into an aerial battle of attrition to neutralize the Luftwaffe as a fighting force prior to the cross-channel invasion, planned for a few months later. Officially called Operation ARGUMENT, this aerial offensive quickly became known as “Big Week,” and it was one of the turning-point engagements of WWII.

A Week of Wingman

With that tidbit of history as context, it begs to say that there are comparatively no emergencies in marketing. But that isn’t to say that the week we are in the midst of isn’t also big subjectively.

This past Friday, we introduced Wingman to our friends and family and to the world. This was the culmination of many weeks of preparation and planning. As part of our conception, we created a new digital presence including our stunning new website and social media platforms. We then posted our first social feeds, and updated our personal social profiles so everyone could find us.

Serendipitously, on Friday, Wingman was also given the news that we won the marketing and sales contract for an exciting new venture to start in Alberta in the new year. Our mettles will be tested as we provide this new client a true marketing partnership as they grow in the market.

Later in the week, we launched Wingman’s first email marketing communication and published our first blog.  And, because that wasn’t enough, tomorrow, we will be participating as an exhibitor in the Calgary Small Business Expo which meant new business cards, brochures, booth display, and more.

We’ll do the Mash; the Monster Mash

We will cap off this big week on Saturday with a bit of a hair-raiser as we do the “Monster Mash” dancing the night away as we attend the first annual Monsters and Martinis gala fundraiser for the Make-a-Wish Foundation Southern Alberta chapter. Through the purchase of tickets to this “Thriller” of an event, WMDM has surpassed 20% of its annual donation goal of donating $5,000 annually to Make-a-Wish through its Wingman Wishes initiative.

All things in perspective, we are thankful for those that came before us and fought for our freedoms.

Lest we forget.

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